THE BRIEF:

If it’s bold, it’s BONDS. And for the brand’s new season collection, we were tasked to capture the imagination of parents wanting stylish everyday outfits for their kids.

THE CONCEPT:

Our solution? #OOTD. At the time, the hashtag was dialling up on socials, but we wanted to take it even further visually. Our art direction was all about bringing that main character energy in the kids. Shot low and with perspective, we used rock poster backdrops to hero our talent. And show how a BONDS outfit is for every day – and any day.

WHAT WE DID:

Concept // Production // Casting // Styling // Editing & Post Production