THE BRIEF:

When you’re a global brand with global guidelines, it can be tricky to speak to your local customer more specifically. Korean skincare brand, INNISFREE, came to us to help strike a balance. The task was to create evergreen social content targeted at 18-25 year olds in Australia who are beginning to explore a skincare routine.

THE CONCEPT:

To get to them, we need to go to them. And that’s the bathroom. Shot from the POV of the humble bathroom mirror, we captured three different talent as they whip through simple everyday routines to prepare for going out, going to bed, waking up, or clearing up a clogged complexion. The result? Timeless, radiant content featuring local faces that feels relatable to its audience here, while still being utterly INNISFREE.

WHAT WE DID:

Concept // Production // Casting // Editing & Post Production