2023 Festival Launch Campaign

Melbourne Fashion Week


Create a bold launch campaign that would pop against the Melbourne skyline and bring fashion to the forefront.


For this year’s launch campaign we  wanted to take the curious behind the scenes of one of the city’s biggest events. We decided to focus on some of the makers and creatives behind the scenes who make it all happen. Cue designers, a makeup artist, a stylist and a model, thrown into a lime green set, under the banner of FOR CURIOUS HEARTS.


Concept // Art Direction // Production // Casting // Styling // Photography // Cinematography // Editing & Post Production // Lo-Fi Social Content 

For Curious Hearts

Social Content


Making the most of the content – our social team captured intimate reels of fashion looks.
Easy, breezy content to use on socials.

Out in the wild


From big in-your-face billboards to rock posters,
the MFW faces were all about town. Proud.