THE BRIEF:

Create a bold launch campaign that would pop against the Melbourne skyline and bring fashion to the forefront.

THE CONCEPT:

For this year’s launch campaign we  wanted to take the curious behind the scenes of one of the city’s biggest events. We decided to focus on some of the makers and creatives behind the scenes who make it all happen. Cue designers, a makeup artist, a stylist and a model, thrown into a lime green set, under the banner of FOR CURIOUS HEARTS.

WHAT WE DID:

Concept // Art Direction // Production // Casting // Styling // Photography // Cinematography // Editing & Post Production // Lo-Fi Social Content