MONDAY
We’ve been mesmerised by cult haircare brand MONDAY since they exploded into the affordable haircare scene a couple of years ago. Our goal was to bring MONDAY into the home, creating a two-room set with ample space and angles to shoot in and around.
‘MONDAY Mood’ revolves around the experience of getting ready – the anticipation, the intimacy and ritual of doing your hair, and the confidence that comes once you’re ready to walk out the door.
Our producers worked tirelessly to build two sets – our bathroom, complete with fully functioning shower over bath and our inviting lounge room featuring a retro couch, shaggy rug and boombox.
What followed was a 13-hour shoot, total delirium and a bottle of champagne to finish. A deliciously creative endeavour where everyone brought their A-game.