Unwrap Their Beautiful



When we think of beauty gifts, we think they’re only for the beauty obsessed. But deep down, we all share a desire to feel beautiful. Tiny Disco was enlisted to once again bring Sephora’s South East Asian Holiday campaign to life for 2023. The focus? This desire.


We wanted to show how a Sephora gift has the ability to Unwrap anyone’s beautiful. Unwrap Their Beautiful was born and evolved into an emotive campaign following three unique relationships outside of the usual Sephora shopper box. From a granddaughter to a grandmother, a makeup expert to a beginner, a new mother to a new father, we focused on the giftee’s reaction as they unwrap something beautiful for the first time.

A sentimental campaign that shifted our creative prowess into the emotive. And one that had to connect to south-east Asia, Australia, and New Zealand; while also fitting in with Sephora’s global holiday campaign.


Concept // Strategy // Messaging & Copywriting // Art Direction // Production // Casting // Styling // Photography // Cinematography // Post Production