THE BRIEF:

Our friends at AMBRA are known for stylish underwear and hosiery that oozes comfort but the brand was starting to be overlooked by the younger generation. For AW24, the goal was to build on our previous brand work centred around Everyday Ambra while injecting a youthful edge.

THE CONCEPT:

For this campaign we focused on the dialogue of everyday women wearing these everyday pieces – we wanted to hear from them about comfort, style, shape and versatility. With a pared-back set and real women at the forefront, what resulted was an intimate campaign centred around real storytelling.

WHAT WE DID:

Concept // Strategy // Messaging & Copywriting // Art Direction // Production // Casting // Styling // Photography // Cinematography // Lo Fi Phone Content // Post Production