THE BRIEF:

It was the TD twist on this project that defined a new Dan Murphy’s for the future. Dan’s came to us to help shape the visuals for a youthful new editorial platform, Dan’s Daily: a destination dedicated to all things drinks and drinks culture.

THE CONCEPT:

Our approach was to make Dan’s Daily like a lifestyle brand: current, aesthetic, confident and above all, cool. Fashion took centre stage with a bright poppy wardrobe and delicious-looking food and drinks across two epic Melbourne locations.

WHAT WE DID:

Concept // Art Direction // Production // Cinematography // Editing & Post Production