We wanted to showcase the many ways drinks intersect in different aspects of our lives — like kicking back with a beer on a balcony, sipping on a glass of red while whipping up a delicious pappardelle, or grabbing a negroni with friends — while also highlighting common conundrums for the modern, beverage-loving human. Things like, ‘where’s the hottest date spot in my neighbourhood?’ and ‘what actually is the difference between tequila and mezcal?’.
A rich, colourful and unique campaign that featured on just about every bus stop Australia-wide, this will forever go down as one of our favourites.