THE BRIEF:

Fragrance campaigns are often whimsical, dreamy, and involve a lot of staring off into the distance. For Mecca’s first fragrance campaign, we wanted to skip the predictable and create something unskippable.

SCENT WARDROBE is based on the insight that our fragrance can shift and change – much like our outfits. Set in studio with some gorgeous talent, we used a small rotating stage and a killer soundtrack to match new season scents with every kind of outfit.

WHAT WE DID:

Cinematography // Editing & Post Production