THE BRIEF: 

T2 wanted to become the place for flavour. While it was known as a purpose-led brand, this didn’t resonate with consumers. Instead, they wanted to be known for taste – and to do so with impact. The brief was to create a new visual world starting with a bold brand film that captures the spirit, the products, and the flavours of T2.

OUR CREATIVE:

This is flavour like you’ve never seen it before. 

Rather than shooting to a storyboard, we concepted a bunch of explosive sensorial moments that could be woven together. With a next-level team featuring motion control experts, Robotface, and international stylist, Stephanie Stamatis, we got up close to the ingredients, the glassware, and the T2 brews that tantalise the tastebuds. 

The 60” piece and its cutdowns were shown across stores, paid digital and TV; and the opening animation became a new brand motif that was then used across all assets moving forward. 

The result? A true feast for the eyes.

WHAT WE DID:

Concept // Art Direction // Production // Casting // Styling // Animation // Cinematography // Editing & Post Production

Click to Watch Our Campaign Film