THE BRIEF:

We were thrilled to win the pitch for Melbourne Fashion Week’s biggest celebration yet. The brief was to create excitement about its 30th year with an energetic campaign to create hype and sell tickets.

OUR CREATIVE:

We wanted to step away from the sometimes serious nature of fashion campaigns, and get into a celebratory spirit. Think balloons, sparklers, and a delicious red and blue colour palette to play with. 

Our talent was plucked from Melbourne creating a diverse group of fresh faces and iconic characters. We dressed them in outfits inspired by every decade: the 90s, the 00s, and beyond. 

Styled by Stuart Walford, shot by Stephanie Cammarano and Chelsea Morley, this creative burst onto the scene with a bang shown on runway welcomes and outdoor advertising.

WHAT WE DID:

Concept // Messaging & Copywriting // Art Direction // Production // Casting // Styling // Photography // Cinematography // Post Production

Click to Watch Our Campaign Film