THE BRIEF:

Bondi Perfume Co. was ready to launch a new range of fragrance called CREW. Three versatile scents to throw in your gym bag, backseat, or spritz on your way out.

OUR CREATIVE:

Given the product’s athletic roots, our campaign was all about expressing the spirit of group sports and the way it brings people together.

With Australian boxer Harry Garside as the face of the range, we worked on building out a crew of people to reflect the name. This came down to careful casting to create a line-up of people who looked natural together, and styling to keep it cohesive while also embracing individuality. 

Stylist Stuart Walford worked with our art director Nathan Taylor to shape this effortless look captured by photographer Stephanie Cammarano. A campaign that was spotted on trams, stores, and magazines around the country. 

WHAT WE DID:

Concept // Art Direction // Production // Casting // Editing & Post Production

Click to Watch Our Campaign Film