THE BRIEF:

Stylish pieces that won’t cost you your rent? Talk to me, TARGET. We were tasked to create some fresh conversion content for a new range of handbags and shoes. Content to capture the attention of a 20-35 year old woman who loves fashion, but doesn’t want to fork out for it.

THE CONCEPT:

Our solve was to elevate the everyday. Aspirational, editorial content with a contemporary fashion lens that can flex across a lengthy deliverables list. Bite sized unique content pieces, designed to propel the brand into a higher-end space.

WHAT WE DID:

Concept // Art Direction // Production // Styling // Casting // Editing & Post Production