THE BRIEF:

What’s inside your bag says a lot about you. And it’s this insight that helped us create some unique holiday content for Fressko: a premium drinkware brand that wanted to show how they have a gift for every personality.

THE CONCEPT:

Our concept was GIFTS THAT FIT. We curated five different bags based on five different giftee personas. From the corporate yet conscious to the adventurer, we unpacked all the pieces they’d have in their bag, and showed how a Fressko product is just the thing to top it all off this holiday season. While peeking into someone’s bag is a bit of a cultural obsession, we wanted to make it primo with backlit creative that would stand out in a cluttered holiday market.

WHAT WE DID:

Concept // Copywriting // Art Direction // Production // Styling // Post Production