THE BRIEF:

Propel the AFLW’s fresh rebrand out into the world via a telly commercial and encourage fans and newbies alike to buy tickets for a powerful new era in women’s sport in Australia.

THE CONCEPT:

We wanted to show raw, unaltered passion from players, fans and enthusiasts alike. Our all-female crew set out across two days to capture the joy and power behind the game. Throw in a killer track by Sampa The Great, we showed why it’s more than a sport – it’s a movement.

We, the ready? Absolutely. Proof that Tiny Disco is more than just fashion and beauty.

WHAT WE DID:

Production // Casting // Editing & Post Production