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Stop Treating Your Agency Like a Vending Machine Many brand managers brief a creative advertising agency, wait a week, then say the work feels a bit off. The team did what was asked, the files look clean, but the idea has no spark. That gap often comes from how the relationship is set up, not […]
Stop guessing, start shooting with intent Brand photoshoots rarely fall apart on set. They fall apart before anyone touches a camera. • The brief lives in one deck • The shot list hides in a random spreadsheet • The selects plan sits in someone’s brain Then comes chaos. • Approvals drag • Reshoots sneak in […]
Why the Right Melbourne Creative Agency Can Transform Your Brand Melbourne is full of fashion labels, retailers and lifestyle brands all competing for attention in-store, online and on social feeds. Audiences scroll quickly, skip ads and expect brands to feel both visually sharp and emotionally honest. In this environment, the right Melbourne creative agency is […]
THE BRIEF: T2 wanted to become the place for flavour. While it was known as a purpose-led brand, this didn’t resonate with consumers. Instead, they wanted to be known for taste – and to do so with impact. The brief was to create a new visual world starting with a bold brand film that captures […]
THE BRIEF: We were thrilled to win the pitch for Melbourne Fashion Week’s biggest celebration yet. The brief was to create excitement about its 30th year with an energetic campaign to create hype and sell tickets. OUR CREATIVE: We wanted to step away from the sometimes serious nature of fashion campaigns, and get into a […]
THE BRIEF: Bondi Perfume Co. was ready to launch a new range of fragrance called CREW. Three versatile scents to throw in your gym bag, backseat, or spritz on your way out. OUR CREATIVE: Given the product’s athletic roots, our campaign was all about expressing the spirit of group sports and the way it brings […]
THE BRIEF: When you’re a global brand with global guidelines, it can be tricky to speak to your local customer more specifically. Korean skincare brand, INNISFREE, came to us to help strike a balance. The task was to create evergreen social content targeted at 18-25 year olds in Australia who are beginning to explore a […]
THE BRIEF: Stylish pieces that won’t cost you your rent? Talk to me, TARGET. We were tasked to create some fresh conversion content for a new range of handbags and shoes. Content to capture the attention of a 20-35 year old woman who loves fashion, but doesn’t want to fork out for it. THE CONCEPT: […]
THE BRIEF: What’s inside your bag says a lot about you. And it’s this insight that helped us create some unique holiday content for Fressko: a premium drinkware brand that wanted to show how they have a gift for every personality. THE CONCEPT: Our concept was GIFTS THAT FIT. We curated five different bags based […]
THE BRIEF: Gender equality is not often considered a man’s problem. But Wellsprings, a not-for-profit organisation for women in Victoria, wanted to change all that. With its past campaigns not hitting the mark on audience engagement, Wellsprings asked for our help to send this powerful message out there in a much more creative way. As […]