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THE BRIEF: When we think of beauty gifts, we think they’re only for the beauty obsessed. But deep down, we all share a desire to feel beautiful. Tiny Disco was enlisted to once again bring Sephora’s South East Asian Holiday campaign to life for 2023. The focus? This desire. THE CONCEPT: We wanted to show […]
THE BRIEF: Our friends at AMBRA are known for stylish underwear and hosiery that oozes comfort but the brand was starting to be overlooked by the younger generation. For AW24, the goal was to build on our previous brand work centred around Everyday Ambra while injecting a youthful edge. THE CONCEPT: For this campaign we […]
THE BRIEF: Get more millennials and gen Z customers to swing by Dan’s to stock up for their weekend. THE CONCEPT: START YOUR WEEKEND AT DAN’s was our solve; to get our audience to shop on the weekday, ahead of the weekend. The concept was all about showing ease – collecting drinks, collecting friends and […]
THE BRIEF: Propel the AFLW’s fresh rebrand out into the world via a telly commercial and encourage fans and newbies alike to buy tickets for a powerful new era in women’s sport in Australia. THE CONCEPT: We wanted to show raw, unaltered passion from players, fans and enthusiasts alike. Our all-female crew set out across […]
THE BRIEF: Picture this: it’s a post-COVID world and brands are wondering, “where to now?”. Sephora knocked on our door to help them find a way to put beauty back on the agenda. To inspire its customers to get out of their home clothes and into something new. THE CONCEPT: Enter: THE JOY OF COLOUR. […]
THE BRIEF: Cocktails: that party drink that’s totally personal. Dan Murphy’s wanted to start mixing with pop culture personalities of today to find out what it takes to make their favourite cocktail. THE CONCEPT: Enter MIXING WITH… content for Dan’s Daily where we meet fashion icons, sunscreen makers, health nuts, and trusted bartenders to learn […]
THE BRIEF: Fragrance campaigns are often whimsical, dreamy, and involve a lot of staring off into the distance. For Mecca’s first fragrance campaign, we wanted to skip the predictable and create something unskippable. SCENT WARDROBE is based on the insight that our fragrance can shift and change – much like our outfits. Set in studio […]
THE BRIEF: It was the TD twist on this project that defined a new Dan Murphy’s for the future. Dan’s came to us to help shape the visuals for a youthful new editorial platform, Dan’s Daily: a destination dedicated to all things drinks and drinks culture. THE CONCEPT: Our approach was to make Dan’s Daily […]