THE BRIEF: Propel the AFLW’s fresh rebrand out into the world via a telly commercial and encourage fans and newbies alike to buy tickets for a powerful new era in women’s sport in Australia. THE CONCEPT: We wanted to show raw, unaltered passion from players, fans and enthusiasts alike. Our all-female crew set out across […]
THE BRIEF: Picture this: it’s a post-COVID world and brands are wondering, “where to now?”. Sephora knocked on our door to help them find a way to put beauty back on the agenda. To inspire its customers to get out of their home clothes and into something new. THE CONCEPT: Enter: THE JOY OF COLOUR. […]
THE BRIEF: Cocktails: that party drink that’s totally personal. Dan Murphy’s wanted to start mixing with pop culture personalities of today to find out what it takes to make their favourite cocktail. THE CONCEPT: Enter MIXING WITH… content for Dan’s Daily where we meet fashion icons, sunscreen makers, health nuts, and trusted bartenders to learn […]
THE BRIEF: Fragrance campaigns are often whimsical, dreamy, and involve a lot of staring off into the distance. For Mecca’s first fragrance campaign, we wanted to skip the predictable and create something unskippable. SCENT WARDROBE is based on the insight that our fragrance can shift and change – much like our outfits. Set in studio […]
THE BRIEF: It was the TD twist on this project that defined a new Dan Murphy’s for the future. Dan’s came to us to help shape the visuals for a youthful new editorial platform, Dan’s Daily: a destination dedicated to all things drinks and drinks culture. THE CONCEPT: Our approach was to make Dan’s Daily […]